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https://publish-p174152-e1855954.adobeaemcloud.com/content/dam/hisense/core-product/language/company/about-hisense/companypagevideo.mp4

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Build a world-class enterprise and achieving a world-class brand.
Founded in 1969, Hisense is a globally recognized leader in home appliances and consumer electronics with operations in over 180 countries, specializing in high-quality multimedia products, home appliances, and intelligent IT solutions.
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Enhancing the quality of life worldwide

We combine global innovation with local expertise, Serving every customer worldwide.

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180+

Countries served

65

Overseas Offices

32

R&D Centers

41

Industrial Parks

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WHAT DRIVES US
The Principles That Guide Our Innovation And Commitment To Excellence.
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Innovation
Embracing innovation in product R&D, we boldly explore the unknown, using people-focused technology and quality to enhance lives.
Global Vision
Pushing the boundaries of technology to enhance global collaboration and resource integration, realizing the vision of a century-old enterprise.
Quality
Concentrate on core operations, refine key products, and set industry standards.
Customer Focus
Commit to quality and excellent service to build trust, enhance customer satisfaction, and establish brand leadership.
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Connecting the world through sports
As Proud Official Sponsor of 3 Consecutive FIFA World Cups™ and
4 UEFA European Championships™, Hisense Connects with Audiences Worldwide.
CURRENT PARTNERSHIPS

Global Official Partner

FIFA World Cup 2026™

Global Official Sponsor

Real Madrid

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FEATURED PAST PARTNERSHIPS
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2025™ Real Madrid Official Partner
FIFA Club World Cup 2025™
UEFA EURO 2024™
FIFA World Cup 2022™
UEFA EURO 2020™
FIFA World Cup 2018™
UEFA EURO 2016™
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Continuous Transformation and Upgrading Across Six Core Industries
Advancing Toward User-Centric Smart Living Services
Household appliances

TV

Laser Home Theater

Audio

Home Appliances

Air Products

Laundry & Care Series

Kitchen Appliances

Semi-conductors

Ligent Technology

Changelight

Hi-Image TECH

Smart Energy
KE Electric
Laser Technology
Laser Displays
Automotive Electronics
Sanden
Content Platform

Juhaokan

Vidaa

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Earning Recognition Worldwide
Honored for Innovation, Design, and Brand Excellence Worldwide.
Innovative Leadership

CES Innovation Awards

Won 58 Awards
at CES 2026.

IFA Product Technical Innovation

Won 52 Awards at CES 2025.

World-Class Design

Red Dot Award

Award-winning product aesthetics and functionality.

IFA Product Technical Innovation

Excellence in industrial design.

Brand Recognition

CES Innovation Awards

Ranked among top Chinese enterprises.

IFA Product Technical Innovation

Global brand value recognition.

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Hisense brand matrix
Advancing A Global Multi-Brand Strategy Through User Value.
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Join Our Team

Explore career opportunities worldwide

View open positions

Global Responsibility

Our commitment to sustainability and CSR

Learn more

Our Technologies

Innovation driving the future

Explore Innovation
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