PRIVACY POLICY

Effective Date: 2026-10-22

This Privacy Policy describes how Hisense International Co., Ltd ("Operator," "we," "us," or "our") collects, uses, discloses, retains, and otherwise processes information in connection with the official website located at https://www.hisense.com/eg , including its related webpages that link to this Privacy Policy (collectively, the "Website"). The Website provides company, brand and product information. It does not provide user registration, membership accounts, or direct online sales or payments.

By accessing or using the Website, you acknowledge the practices described in this Privacy Policy. If a different privacy notice is presented when information is collected, that notice will supplement this Privacy Policy and will control to the extent of any conflict.

Article 1 — Scope

I. Application. This Privacy Policy applies to information processed through the Website and to communications or requests initiated through the Website.

II. Excluded services. This Privacy Policy does not apply to independently operated third-party websites, applications, platforms, or services accessible from the Website. Separate online stores, connected products, applications and recruitment portals, where applicable, are governed by their own privacy notices.

Article 2 — Information We Collect

I. Information provided directly by you. You do not need to disclose your name or contact details to browse the Website. If you contact us via the company service telephone number listed in the Contact Us section, or through the privacy contact in Article 15, we may process the information you voluntarily provide to handle your enquiry or request.

II. Presentation of the Website and log data. We use hosting, content delivery network (CDN) and other technical service providers, including Adobe Experience Manager as a Cloud Service, to display Website content, support loading performance and maintain the Website. When you access the Website, your browser automatically transmits technical information needed to request and receive content. Depending on the service and request, this information may include:

A. Request information. Date and time of access; IP address and country inferred from it; browser and operating-system information; request identifier; Website hostname; requested URL, path or query parameters; referring page; and HTTP method and protocol version.

B. Technical response information. Files accessed; response status and content type; data volume; cache information; CDN location; response time; and related error or security-filter information.

C. Technical records. Some of this technical information is recorded in request or access logs to support Website delivery and operation, diagnose faults and investigate security incidents. IP addresses and other technical information may qualify as personal information under applicable law.

III. Operational telemetry. Where Adobe operational telemetry is enabled, it collects sampled information about page loading and performance, such as the Website hostname, simplified device/browser category, processed timestamp, page and referrer URLs without query parameters, a random page-view identifier, loading or interaction events, and performance measurements. This telemetry is used to diagnose Website functionality and performance issues. This telemetry follows Adobe's standard design, which aims to avoid collecting personally identifiable information and to prevent identification of individual visitors or tracking across pages. It does not persist visitor IP address. We do not use additional visitor analytics, advertising, targeting, personalisation or online data-submission tools on the Website.

IV. Required information. Technical information necessary to request and deliver a page is transmitted when you browse the Website. Without it, the page or relevant functionality may not be available. Providing enquiry information is voluntary, but we may be unable to respond without information needed to handle your request.

Article 3 — How We Use Information

I. Operational purposes. We may use information to:

A.  operate, administer, maintain, and improve the Website;

B. provide requested information;

C. communicate with you, respond to enquiries, provide support and deliver notices relating to your request when you contact us;

D. monitor Website performance, diagnose technical issues and improve functionality using technical records and operational telemetry;

E. maintain the safety, security and integrity of the Website and its information systems;

F. detect, investigate, prevent and respond to misuse, security incidents or unlawful activity;

G. enforce applicable terms and protect our rights, property and operations; and

H. comply with applicable legal obligations, lawful process and recordkeeping requirements.

II. Basis for processing. Where permitted by applicable law, we process technical information as necessary for our legitimate interests in delivering, operating and securing the Website and diagnosing functional or performance issues, and information you provide as necessary to respond to your enquiry or request. We may also process information to comply with applicable legal obligations. Where consent is required by applicable law for a particular activity, we obtain that consent and provide a means to withdraw it.

III.  Aggregated or deidentified information. We may create and use information that has been aggregated or deidentified so that it cannot reasonably be linked to a particular individual. We will not attempt to reidentify such information except as permitted to test or validate our deidentification processes or as otherwise permitted by applicable law.

IV.  Additional purposes. If we intend to use information for a materially different purpose, we will provide any notice or obtain any consent required by applicable law.

Article 4 — How We Disclose Information

I. Service providers. We may disclose information to service providers performing functions on our behalf, including Website hosting, CDN delivery, Adobe Experience Manager as a Cloud Service, information technology, cybersecurity, operational diagnostics and communications. These parties may process information for the services they provide to us, subject to their agreements and applicable law.

II. Affiliated companies. We may disclose information to relevant affiliated companies within the Hisense Group where needed to respond to your enquiry or support Website operations, for purposes consistent with this Privacy Policy.

III. Advertising. We do not sell personal information or disclose visitor information for targeted advertising.

IV. Legal and protective purposes. Where permitted by applicable law, we may disclose information when we reasonably believe disclosure is necessary or appropriate to:

A.  comply with applicable law, lawful process, or a valid governmental request;

B.  investigate, prevent, or respond to fraud, security threats, unlawful conduct, or violations of applicable terms;

C.  protect the rights, property, safety, or security of the Operator, the Website, users, personnel, or other persons; or

D.  establish, exercise, or defend legal claims.

V.  At your direction or with your consent. We may disclose information when you direct us to do so or provide consent.

Article 5 — Categories of Recipients

I. Recipient categories. Information may be received by:

A. Website hosting, CDN, cloud-storage and technology providers, including Adobe service providers;

B. cybersecurity and operational-performance service providers;

C. relevant affiliated companies within the Hisense Group and communications providers handling your enquiry;

D. professional advisers, auditors and insurers where needed; and

E. competent authorities where disclosure is required or permitted by law.

II. Adobe website services. Adobe Systems Software Ireland Limited, 4-6 Riverwalk, Citywest Business Campus, Saggart, Dublin 24, Ireland, provides Adobe Experience Manager as a Cloud Service for managing and delivering Website content. Technical information described in Article 2 may be processed in providing these services, including content delivery, operational diagnostics and security, with supporting infrastructure and service providers. The purposes and retention arrangements are described in Articles 3 and 7.

Article 6 — Cookies and Similar Technologies

The Website does not use cookies or similar tracking technologies. Adobe operational telemetry, as described in Article 2, does not use cookies or browser storage to collect its usage metrics..

Article 7 — Data Retention

I. Retention criteria. We retain information for the period reasonably necessary to fulfil the purposes described in this Privacy Policy, including Website operations, handling requests, complying with legal obligations, resolving disputes and protecting against misuse or security incidents.

II. Retention periods. Website visitor log data, including CDN logs, and operational telemetry data are retained for seven days and then deleted, unless continued retention is required by applicable law. Enquiry and privacy-request information is deleted once the purposes of handling the relevant enquiry or request have been fulfilled.

III. Disposition. We review whether information is still needed for the stated purposes. When it is no longer needed, it is deleted or irreversibly anonymized, subject to any applicable preservation requirement. Electronic records are deleted using methods intended to prevent recovery, and physical records are securely destroyed, as applicable. Information retained solely to meet a legal preservation requirement is stored separately from information used for ongoing operations, where required by law.

Article 8 — Data Security

I.  Safeguards. We maintain administrative, technical, and physical safeguards designed to protect information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or unauthorized access. Our safeguards are selected in light of the nature and sensitivity of the information and the risks associated with its processing.

II.   Limitations. No security measure or method of transmission or storage is completely secure. Accordingly, we cannot guarantee absolute security.

III. Reporting concerns. Please contact us using Article 15 if you suspect a Website security or privacy issue.

Article 9 — Your Privacy Choices and Rights

I. Updating information. You may contact us using Article 15 to correct information you provided in an enquiry.

II. Withdrawal of consent. Where processing depends on consent, you may withdraw it using the relevant controls or by contacting us. Withdrawal does not affect the lawfulness of processing before withdrawal.

III.  Cookie controls. You may exercise available cookie choices as described in Article 6.

IV.  Privacy rights. Depending on your place of residence and applicable law, you may have the right to:

A. confirm whether we process your personal information, obtain access to it and request a copy;

B. request correction or completion of inaccurate or incomplete personal information;

C.  request deletion of personal information;

D.  obtain a portable copy of certain personal information;

E. object to processing or request that collection, processing or use be restricted or stopped, where applicable;

F. lodge a complaint with the relevant data protection authority; and

G. withdraw consent where processing depends on consent.

V. Submitting a request. To exercise an applicable right, please contact us using the details in Article 15. Please provide sufficient information for us to understand, evaluate and respond to your request.

VI.  Verification. We may take reasonable steps to verify your identity and authority before fulfilling a request. Verification requirements will depend on the nature of the request and the sensitivity of the information involved. We will use information supplied for verification only for verification, fraud prevention, and compliance purposes.

VII.  Authorized agents. Where permitted, an authorized agent may submit a request on your behalf. We may require evidence of the agent’s authority and may ask you to verify your identity or confirm the request directly.

VIII. Response and remedies. We will respond within the period required by applicable law. If we cannot fulfil a request, we will explain the reason and any applicable complaint or appeal route.

IX.  Nondiscrimination. We will not unlawfully discriminate or retaliate against you for exercising an applicable privacy right.

Article 10 — Children’s Privacy

I. General-audience Website. The Website provides general company and product information and does not offer accounts or services specifically directed to children.

II. Information from children. If we learn that a child has provided personal information without consent or other safeguards required by applicable law, we will take appropriate steps, including deletion where required.

III. Parent or guardian contact. A parent or legal guardian who believes a child has provided personal information through the Website may contact us using Article 15.

Article 11 — Third-Party Services and Social Features

I. External links. The Website contains links to social-media pages operated for the relevant country or region, which may include Facebook, X, LinkedIn, YouTube and Instagram. Selecting a link takes you to the relevant platform. The Website does not provide social-media login functionality. The destination platform’s privacy policy applies to information processed on that platform.

II. Other websites. The Website may also link to other independently operated websites. Please review their privacy policies when using them.

Article 12 — International Users and Data Transfers

I. Processing locations. The Website data center is located in the Netherlands. Website visitor log data, including CDN logs, and operational telemetry data are processed in the Netherlands. Information provided in enquiries or privacy requests may be processed in local service providers or relevant affiliated companies within the Hisense Group handling those enquiries or requests.

II. Cross-border processing. Information may be transmitted electronically, stored or accessed outside your country or region for the purposes described in this Privacy Policy. For such processing, we comply with applicable privacy and data protection laws, including obtaining any required consent, authorization or approval and implementing appropriate safeguards, encryption and other technical and organizational measures, where required.

III. Your choices. Where applicable law gives you a right to refuse or withdraw consent to a transfer, you may exercise it using Article 15 or the relevant Website controls. If the transfer is necessary to deliver a page or handle your request, refusing it may prevent that functionality or response. Laws in the processing countries may differ from those in your country or region.

IV. Details of applicable transfers. For Website visitor log data and operational telemetry data, the destination country is the Netherlands and the retention period is seven days, as described in Article 7. Any applicable right to refuse or withdraw consent, and its method and consequences, are explained in paragraph III above.

Article 13 — Applicable Law

Your rights and our obligations under applicable privacy and data-protection law remain unaffected by this Privacy Policy. Any additional information or consent required for a particular activity will be provided when applicable.

Article 14 — Changes to This Privacy Policy

I.  Updates. We may revise this Privacy Policy to reflect changes in our information practices, the Website, operational requirements, or applicable law.

II.  Notice. The revised Privacy Policy will state its updated effective date. If a change materially affects how we process information already collected, we will provide additional notice or obtain consent when required.

III. Prior versions. Earlier versions may be requested using Article 15.

Article 15 — Contact Us

I.  Privacy inquiries. Questions, concerns, complaints, or requests concerning this Privacy Policy or our privacy practices may be directed to:

Hisense International Co., Ltd
Address: Floor 30, Hisense International Tower, 88 Hong Kong East Road, Laoshan District, Qingdao, 266071, China
Email: privacy.website@hisense.com

II. Assistance. Please use the contact details above if you need assistance with this Privacy Policy or a privacy request.