海信中国 | Hisense

海信在世界

海信集团有限公司

埃及办事处

2010年1月，海信埃及空调工厂正式建成投产。
In January，2010， Hisense Egypt air-conditioning production base was officially put into use.

马来西亚公司

　　2010年4月14日，海信马拉西亚分公司正式注册成立，为海信全面开拓东盟市场搭建了坚实的平台。
　　On April 14th, 2010, Hisense Malaysia was officially registered. The branch will serve as a solid platform for Hisense to fully exploit the ASEAN market.

德国海信

2010年，海信在德国成立分公司并确立为欧洲区域总部，以德国为中心拓展海信欧洲品牌业务。同时，海信比利时研发中心迁往德国。
In 2010, Hisense Germany was established to be the HQ of Hisense Europe. From then on, Germany became the base to develop Hisense’s brand in Europe. At the same time, the European R&D center was moved from Belgium to Germany.

英国公司

海信英国公司位于利兹Leeds，在09年9月28日注册成立。英国公司通过进驻当地主要的家电连锁渠道，推广海信产品。
Hisense UK Limited was set up in Leeds on Sept 28, 2009. It promotes Hisense products through local home appliance chain stores.

欧洲海信

海信于2002年进驻欧洲市场，2004年成立匈牙利公司，实现本土化经营。随着营销范围的不断扩大，欧洲海信先后又在意大利，比利时，西班牙和英国成立了分公司，2010年，海信在德国成立分公司并确立为欧洲区域总部；同时，欧洲研发中心由比利时搬迁至德国。

Hisense entered the EU market in 2002 and Hisense Hungary Kft was established in 2004l.iness level.o.,. Though competition in the high-end market is rather fierce, it is the major target market Hisense is aiming for. The strategic development target of Hisense Europe is to establish Hisense as a top-rated brand in the EU that is a major player in the consumer electronics industry throughout the region. With the expansion of our marketing scope, Hisense Europe has established branches in Italy, Belgium, Spain, Hungary and the UK. In 2010, Hisense Germany was established as the HQ for Hisense Europe and the European R&D center was moved from Belgium to Germany.

阿尔及利亚海信

　　海信于2005年5月在阿尔及利亚工业城市布阿里季堡市工业园区设立海信驻阿尔及利亚及北非办事处，与客户共同管理冰箱、空调、电视生产基地，是海信在非洲设立的最早办事处之一。阿尔及利亚生产基地也是海信北非最大的家电生产基地，年产电视25万台，冰箱20万台，空调30万套。销售网络遍布阿尔及利亚48个省，在全国设有33个展厅，超过80个售后维修网点，占据阿尔及利亚国内家电市场超过40%的市场份额，同时辐射整个北部非洲及中东地区。海信作为客户的技术支持和战略性合作伙伴，以技术领先、品质过硬的形象为消费者所熟知。
　　The Hisense Algeria Representative Office was established in May 2005 in BORDJ BOU ARRERIDJ industrial park. Hisense also co-established a production base for air-conditioners, refrigerators and TVs together with our customer. Now Hisense Algeria's production base has a annual production capacity of 250,000 TV units, 200,000 refrigerators and 300,000 air-conditioners.
　　The sales network covers 48 provinces in Algeria. There are 33 show rooms and over 80 after-sale service stations around the country. Up to now, Hisense has held 40% market share in Algeria. Hisense products have been popular for their high technology and quality.
　　

意大利公司

　　自2002年开始海信集团即在意大利建立全国性销售网络直接销售海信牌产品，在稳定经营海信空调业务基础上，集团追加投资于2006在意大利都灵正式成立海信意大利分公司，在意大利全面推进海信全系列产品销售和打造海信品牌，现已经发展成为海信在西欧的重要品牌业务基地.更多信息可以访问海信意大利公司网站：www.hisenseitalia.it.
　Hisense Group established the sales network for Hisense Branded products in Italy in 2002. Thanks to the sales network, Italy has experienced a stable increase of Hisense air-conditioners.
　Hisense Italy s.r.l. was founded in Turin, Italy in 2006 with the intent of boosting the sales of Hisense products and promoting Hisense brand. By far, Hisense Italy S.r.l has become one of the most important branches in Westen Europe for building Hisense brand. For more information, go to www.hisenseitalia.it.

澳洲公司

　　海信澳洲公司于2006年2月在澳大利亚墨尔本成立，2006年5月正式开展业务，销售海信生产的电视、空调、冰箱等产品，销售区域覆盖整个大洋洲。
　　海信澳洲公司是一个完全本土化的公司，公司的目标是，定位中高端，在澳大利亚市场家电主流渠道稳步拓展海信品牌业务，将“海信”发展成为“高科技、高质量、高水平服务”的品牌。
　　目前，海信品牌已经进入澳洲前五；2008年，海信取代沃达丰获得澳网主场馆之一“Hisense Arena”六年的冠名权；2010年，海信被澳洲消费者评为液晶电视类“消费者最满意品牌”。
　　
　　Hisense Australia was established in March 2006 in Melbourne, Australia. Its business formally began in May of the same year. The company was established to market Hisense brand Consumer Electronics, Home Appliance products (TVs, air-conditioners and refrigerators), establish and build the Hisense brand name to Australian consumer’s.
　　The Hisense brand is positioned at the “B Brand” level offering consumers the best value for money and un-matched customer service providing consumers the best overall product experience. Its aggressive goal is to further establish the Hisense brand into consumers purchasing decisions as a technologically advanced brand with high quality products, excellent customer service and the best ongoing value for money products.
　　The Hisense brand in Australia has developed wide brand recognition through the use of major sponsorship investments starting in 2008 with Major Naming Rights of Hisense Arena, replacing Vodafone with a six-year naming rights to one of the main stadiums used for the annual Tennis Australian Open. In 2010 Hisense Australia announced another major sponsorship with the Cronulla Sharks NRL (National Rugby League) team. Again in 2010, Hisense Australia was awarded the Canstar Blue Award for “Most Satisfied LCD TV Customer Award”, a consumer 5 Star Award Rating establishing the Hisense brand in Australia as a real alternative for consumers.

美国公司

　　2001年，海信美国公司在美国洛杉矶成立，2007年搬迁至亚特兰大，致力于为北美消费者提供优质的电视、空调、冰箱等多媒体和家电产品。2010年，在前期硅谷研发中心基础上，北美研发中心在亚特兰大正式建成，为产品预研和技术创新提供了平台。
　　作为海信国际化战略布局的北美分公司，美国海信计划借助广泛的渠道建设推广良好的国际化品牌形象。目前我们已经与美国BBY、Wal-Mart，加拿大CTC等多家专业连锁渠道建立了稳定的合作伙伴关系。2010年，海信电视品牌进入美国区域性连锁渠道hhgregg，并实现了“进店两周，销售近万台”的火爆销售情况，海信在美国正式跨入品牌发展时代。
　　坚持“技术立企”的海信美国公司，随着渠道建设的扩张，产品将遍布美国各大专业渠道和区域性零售店。以“诚信为本”的经营理念，与北美的合作伙伴展开更深、更广的世界经济和技术合作。
　　
　　Hisense USA was established in Los Angeles, California in 2001. In 2007, it moved to Atlanta, Georgia. Hisense USA is committed to supplying consumers with multimedia and home appliance products including TVs, air-conditioners and refrigerators. In 2010，Hisense established a North American R&D center in Atlanta, providing a good platform for product development and technology innovation.
　　As a step in Hisense’s strategic globalization, Hisense USA plans to promote Hisense’s global image by way of channel building. Presently, it has formed partnerships with many large retailers like Best Buy, Wal-Mart and Canadian Tire in the North America. In 2010, Hisense TVs successfully entered the U.S. market through popular retail chain channel hhgregg and experienced a solid sales performance.
　　Adhering to technological innovation, Hisense USA plans to penetrate various professional channels and regional retail shops around the U.S. and engage in deeper economic and technological cooperation with its partners in North America.
　　

南非公司

　　海信南非发展有限公司现设在约翰内斯堡市的高科技园区米德兰联合工业园。经过13年的发展和积累，公司现拥有六千多平米面积的现代化电视生产基地，具有年产20万台电视的生产能力，销售网络覆盖全非洲。
　　目前公司产品覆盖南非全国14家大型连锁店属下的2400多家连锁分店和500多家家电专营店，产品还出口到纳米比亚、莫桑比克、津巴布韦、马拉维、赞比亚、博茨瓦纳、莱索托等十几个国家。目前，海信电视已占据南非10%左右的市场份额，海信牌已成为南非家电市场的知名品牌。
　　2010年世界杯期间，海信冠名了位于世界杯“绿点”赛场近旁的高达50米的摩天轮，并内配有海信LED高清液晶电视；同时，海信在南非率先发布3D电视和3D户外立体广告牌，并进行了系列品牌推广活动，今天的海信南非公司正以其优良的产品品质，合理的产品价格和完善的售后服务赢得越来越多消费者的信赖。
　　Hisense S.A. Development Enterprise (Pty) Ltd. is based at the high-tech Park in Johannesburg. The Hisense TV production base there covers an area of over 6,000 square meters and has a production capacity of 200,000 units/yr. Presently, the company’s marketing, logistics and after-sales service network covers the whole country and its products are distributed to more than 2,400 chain stores and 500 plus home appliance franchised stores. In addition, its products are exported to 10 plus countries in the peripheral regions, including Namibia, Mozambique, Zimbabwe, Malawi, Zambia, Botswana and Lesotho.
　　During the FIFA World Cup in SA, Hisense sponsored the 50-meter tall Wheel of Excellence near Green Point Stadium and was first to launch 3D TVs and 3D outdoor billboards in South Africa. Hisense brand has already become a famous brand in South Africa. Today, Hisense SA is winning over more and more consumers with its quality products, reasonable pricing and excellent after-sales service.
　　

埃及赫尔万城生产基地

2010年1月埃及 (位于埃及赫尔万城，主要生产空调)

埃及十月六日城生产基地

2008年11月埃及 (位于十月六日城，主要生产电视)

阿尔及利亚生产基地

阿尔及利亚 (2002.11电视、2004.年初空调、2006.冰箱位于布阿里季堡，省会城市，东北部，主要生产冰箱、电视、空调)

南非生产基地

1997年南非 (位于南非西北省GA-RANKUWA工业园，主要生产电视)

西班牙公司

　　海信西班牙公司的成立，极大地促进了海信业务的发展。一年以来，公司在西班牙组建了覆盖广泛的营销和服务网络，与Sinersis, Segesa, Miro等等西班牙主流连锁建立了业务联系，市场占有率稳步提升。
　　HISENSE IBERIA was established with the cooperation of local agents. Up to now, it has established a broad marketing and service network in Spain, with established business relationships with major channels such as Sinersis, Segesa, Miro.

匈牙利有限公司

　　海信匈牙利公司位于匈牙利共和国双胞胎城，于2004年注册成立。
　　Hisense Hungary Kft was established in 2004 and is located in Szombathely, Hungary.
　　
　　

荷比卢公司

　　海信荷比卢公司注册成立于2006年，办公地点位于比利时，辐射荷兰和卢森堡。该公司发展思路明确，业务发展迅速，成为海信在欧洲地区的一支新兴力量。
　　Hisense Benelux N.V. was set up in 2006. The office is located in Belgium, covering the Netherlands and Luxemburg. With a strong development strategy, Hisense Benelux is growing rapidly, becoming a major strength of Hisense’s marketing network in Europe.
　　

海信英国公司

　　Hisense UK Limited位于利兹Leeds，在09年9月28日注册成立。英国公司通过进驻当地主要的家电连锁渠道，推广海信产品。
　　Hisense UK Limited was set up in Leeds on Sept 28, 2009. It promotes Hisense products through local CE and Home Appliance chain channels.