Hisense Industrial Designing Center (HIDC) is the core research and design institution of Hisense Group, operating as the group’s product and brand design center. It has always focused on the research of product appearance, product display, advanced designing methods and technological crafts, acting as the most essential component of Hisense Group’s innovative system. HIDC serves Hisense Group’s three major product brands, namely Hisense, Kelon and Ronshen, and the designing activities cover various product areas including multimedia, tele-electronics, internet technologies, electrical home appliances, and commercial equipment..

Comprised of more than 50 designers and engineers, the HIDC has an innovative and professional research and development team whose scope covers quite a few specialties and subjects, including market research, product originality, structural design, plane design, material technics, exhibition and display.

With years of growth, experience, and business development, as well as the support of Hisense Group’s powerful R&D strength, the HIDC carried out intensive study of market requirements and consumer needs. Adhered to the “people-oriented” designing concept, HIDC unswervingly pursued the ideal integration of science, technology and arts, and successfully designed and developed hundreds of products with market competitiveness, providing strong support to the market promotion and image upgrade of Hisense.  Winning high praise and a number of design awards from the industry both domestic and overseas, HIDC has enabled Hisense to represent the brand-new innovative strength and spirit of a Chinese enterprise. As one of Hisense’s core competitive powers, the HIDC has become a significant driving force behind Hisense’s continuous high-speed development.