Hisense core science and technology company limited separated from Hisense group’s ASIC development division and established it self with in august, 2005 with eighty staff members. Hisense group’s ASIC development division was founded in June, 2001. Hisense’s continuous devotion towards the independent research and development has brought about the production of innovative products, yielding remarkable results in integrated digital video frequency processing circuit design domain. Since the establishment of Hisense group’s ASIC development division, Hisense has made big investments in making their integrated circuit research more available to consumers, successively completed “the liquid crystal imagery processing electrical circuit (FPGA). The incorporation of integrated circuit technology Hisense is able to reach new research and development resulting in the creation of numerous high clarity video frequency processors – senseCore.

In 2005 Hisense science and technology company succeeded in developing VPE1X a video frequency processor chip, VPE1X chip takes numerous video signal formats and converts them keeping a high signal processing rate in this integrated chip. Input signals are interlaced and transformed reproducing an optimized algorithm processed output signals. This technology is essential in producing a TV with high definition and can also be used in PCs for processing its signal input and output. VPE1X uses the 0.18 micron CMOS manufacture which is internationally known, with its interior is integrated nearly 2 million logical gates, more than 7million transistors, and ultimately the chip is designed to achieve ultra large scaled integration in circuit design level.

In December, 2005, the Qingdao Hisense core science and technology company limited had become Shandong Province’s first integrated circuit design enterprise with recognitions through the information industry department.

 

"SenseCore”VPE1X

 

High definition numeral video frequency processor – Creators of “senseCore” VPE1X are the Hisense core science and technology company Ltd’s independent research and development team. We have obtained more than 19 patents on the area of video frequency processors, and 9 patents regarding its application, attaining intellectual property rights regarding this field.  The pilot production test showed that the chip can significantly improve video image display quality, signal separation processing, scaling, as well as 3-D digital noise processing, jitter processing such as gamma correction processing quality improvement.

 

Premier Wen Jia Bao spoke highly of the project development and its creative and innovative thinking.

 

Hisense’s video processor chip has gained the technical appraisal of the Ministry of Information who agree that its "Structural design and key algorithm design align with the advanced international ranks." On June 26th 2005 Hisense organized a video processor chip product news conference in the Diaoyutai State Guesthouse in Beijing. Vice Minister of Information Industry Lou Qinjian attended the conference, "The results of China's first independent video processing chip is so significant. Hisense independent research and development of digital video media processing chips has broken the long term reliance of China's color TV industry on the foreign chip market.”

 

Named hiview senseCore by the experts this chip is design on an advanced international level specifically for use with digital high-definition TV to completely replace its identical foreign counterpart.

 

Mr An Young Cheng a senior expert in the electronics industry said that the birth of the chip and its application will completely break the current monopolization that overseas companies have supplying chips to china for the production of TV sets. The Chinese have produced about 75 million color TVs since the birth of the "core"

 

The current batch of VPE1X chips have already passed verification and testing and perform to leading domestic and international levels. The project will make use of existing technological achievements and continue to strive to perfect and develop the chip.

 

Business Operation

1.Business and operational direction

IC design, manufacturing and sales, system solutions, sales, technical services

 

2.Target area

Digital video processing, network technology, high-definition display and multimedia codec technology, analog TV, digital TV, network TV and mobile TV applications as well as receiving and displaying high-definition TV.

 

3.Development plan

 a.Plan

The first wave of investment will be primarily internal, then within5years the second step (further investments and company listing) will be complete.

 

b.Technology and product plan listing

Main focus on digital video processing chips and gradually expand to encompass network video, mobile video, and other fields. Strengthen integrated chip technology research and use SOC, MCM and SIP technology to improve the level of product integration with aim to enhance the competitiveness of the products.

 

c.Market position

Through chip design and functional design features we can cut into the market to provide system solutions and cost effective products.

　

The main direction of development is on High-end CRT TV, LCD, PDP TV and display processing chips. Key components are based on technology requirements and developed in the direction to obtain their own intellectual property rights of the video integrated circuit chip with a view to further development of the integrated circuit design for own systems / complete machine..

　　　　　　　　　 

Product planning contents

1)HD display processing chips(HDTV-ready solution)

2)Integrated digital TV chip (DTV solution)

3)， AVS，H264 HDTV(ＭＰ@HL)Decoder　

4)Channel demodulator chip

 

Development of specific products:

1.HD display processing chips　Develop and produce high-quality, high level integration, cost-effective HDTV-ready chips.Current features include: signal separation, scaling, color enhancement, analog-digital conversion, NTSC / PAL decoder, MCU, OSD, HDMI.Further goals. In 2008 further develop the integrated functions of the current chip in areas of sound and video processing.The chip is divided into types. CRT monitors and flat-panel series according to consumer location. I.e. China, Europe and the United States series and other areas.

 

2. Digital TV integrated chips.　Integrated RISC CPU MPEG2 HD processor, supports analog and digital TV reception and high-definition TV display. Including chips, boards, and software development tools, complete solutions. Development started in 2007 and chip development and debugging was completed in 2008.

Further develop the AVS/H264/MPEG4 codecs, integrated USB, IDE interface and support for multimedia playback and recording.

 

3.MPEG2， AVS，H264 HDTV(ＭＰ@HL)Decoder　Support for the development of high-definition MPEG2, AVS, H264 decoder chip. Development of MPEG2, AVS HD decoder chip has already begun whilst further development of MPEG2, MPEG4, H264, AVS and other multi-standard video decoder chips. Besides develop multimedia players, digital photo frames, and other portable multimedia products, expand the company's product line.

 

4.Channel demodulator products. Products include DMB-T, DVB-T, ATSC demodulator and compatible with multi-standard silicon tuner. Demodulation, decoding and processing.