Scientific Strategies
Technology supports industry , Originality ensures advantage,  Science and technology serve humanity

Each time we enter a new field, we first make technological advances by setting up research institutes for research work and talent reserves. The institute will split into a new company.

Based on technologies, Hisense will make projects as the platform for cultivating and improving its core competitive edge in order to achieve the goal of establishing a new industry. This helps us grasp the core technologies, reduce investment risks and optimize industrial structure, while giving play to synergy, sharpening competitive edge and ensuring the enterprise’s long-term ad healthy development.

"Originality” is achieving first place in the race for innovative design.. The core of an enterprise’s competitive power is the core technology based on originality with independent intellectual property rights. Only the follow-up improvement and derivative research and development based on that core can form a real advantage on the market.

In order to form such an advantage, fender market risks and forge the core edge, an enterprise must own independent intellectual property rights and enhance the originality of core technologies.

Humanity should be at the heart of science and technology. In technological application, , we should place irrefutable significance on overcoming the dissimilation of science and technology and humanity, while improving the livelihood of each person. Hisense serves human needs with modern technologies