Hisense goal: by 2010, its scale would have ranked the top two in the domestic market.

To reach this lofty goal Hisense will once again embark on a sustained path, to implement technology and management innovation; market-orientation; increase R&D investment; and to provide innovative products to the market place. We strive to continue to maintain a technological edge and achieve greatness in the international arena. Within 3-5 years, we pledge to forge ahead as a leading 3C product manufacturer and maintain an excellent reputation with an outstanding international management team; produce core technologies; world-class manufacturing and distribution throughout the world and remain a leading producer of appliances, information technology and, communication technology. We will not rest on our achievements and will strive to reach our “100 billion by 2010” goal.