Home > About Us > Hisense Profile > Brand


In Chinese, the word "Hisense" can find its origin in the two idioms of "All rivers flow into the sea" and "Credit knows no bound". The first idiom implies the broad vision of the business and the second refers to the philosophy of the enterprise i.e. to be a credible business. In English the word "Hisense" is a composition of two words of "High" and "Sense", which represent the "High Taste", "High Enjoyment" and "High Technology".

 

Multiple Brands

To establish Hisense brand series to include Hisense, Kelon, Ronshen and Savor.

 

Brand Vision

To be a Global as well as the Most Admirable Enterprise.

 

 

Kelon
The English word of Kelon represents imagination, the sense of science and technology, and unlimited tactility. The first letter “K” was set as the focus of the word, and the application of “Hisense orange” makes the word look more vigorous, symbolizing the unceasing vitality for progress and innovation. The “Kelon blue” represents the company’s steady steps of development.

Ronshen
The brand name of Ronshen has implied meanings of high-quality, practical functions, and popularity. The English name of “Ronshen” looks very simple, and the sparkling star design on the top left corner adds splendor and vitality to the trademark, which also highlights Ronshen’s business attitude of caring for the customers, showing reliability, technological renovation and quality, breathing unlimited energy into the brand. A sense of rhythm can be felt in the bilingual trademarks of Chinese and English.

SAVOR

"SAVOR",  the English meaning of "enjoy".  We put it as "so long as having the service of SAVOR, you can enjoy all the home appliances."

 Tel: +86 -532-83878888  Fax: +86- 532-83872882  E-mail: service@hisense.com